‘SRK KBC’ opener boosts Star Plus’ channel
The opening week numbers of KBC, Star Plus’ big ticket show for the season, seem to have done the trick at least on one front – jack up its channel share for the crucial 9-10 pm band significantly against rival Zee TV.The much awaited ratings for KBC, revealed by Tam today, show Star Plus’ channel share increasing to 55.9 per cent from the previous week’s 37.7 per cent in Hindi speaking markets ( 9-10 pm; Monday, Tuesday, Wednesday, Thursday).
As opposed to the aMap’s overnight ratings system that delivered an opening TVR of 5.3, Tam records the ratings for the premiere on 22 January as 12.3 for the Hindi markets.